Entrepreneurship is more than just selling
When we started great , we knew we didn't just want to create a clothing brand.
We wanted to build something that would help people reach their full potential . Something we could be proud of.
Starting a business with purpose also means making difficult decisions, sometimes moving slowly, and above all, not forgetting why you started.
Here are 5 lessons we've learned when starting a business:
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Not everything you sell represents you
There are faster paths, but not all of them get you where you want to be. -
Purpose is not just a pretty phrase
If you're not clear about it, any opportunity can lead you astray. -
Community is not bought
People connect with human brands. -
Content matters as much as the product
Clothes catch the eye, but the story stays in the mind. -
Authenticity dictates your future
If you don't believe in what you do, no one else will.
Starting a business with purpose is the longest and hardest path. But it's the only one where every step is worth it.
Building a brand without losing your soul is possible. Just don't forget why you're doing it .