We've always had in mind that it would take us years to compete with brands that are years ahead of us.
Being a brand that's just starting out, not to say a small brand, has its thousands of disadvantages, but it also has its advantages.
For example, the way we do marketing is much faster, more spontaneous, and more distinguishable than brands that behave like institutions.
Recently, due to a marketing campaign we ran, we were presented with an opportunity where for the first time we could operate as a large brand.
Thanks to a collaboration with ClixMedia, we were able to create a campaign where we will be present in three main squares in the city.
(Arboleda, Auriga, Punto Valle)
It was a great challenge to decide which images or videos we wanted to show.
But after several brainstorming, planning, and execution sessions, we've come up with a campaign that we believe can attract attention and help us position the brand.