We've long had the idea of "professionalizing" the brand's visual elements.
This can range from the website, the content we share, the emails we send after each purchase, to the stories we post on social media.
Most of the aspects that make up a brand, in this case the visual ones. The easiest way to improve them, or rather the fastest way, is with the help of a third party.
But any service you hire will have a cost, and right now we don't have that much budget allocated for anything other than production or marketing within Great.
But recently we've been allocating a large portion of our budget to showcasing our products to people on our website.
We did a photoshoot that was a little different from what we're used to seeing from e-commerce brands.
We did a photoshoot, in which we wanted the photos to convey a feeling of simplicity and elegance at the same time.
Getting dressed, or in this case, "looking good," shouldn't be difficult.
That's why our clothes are basic, timeless, and easy to wear.
Because we want to help all men in Mexico elevate their style without having to rack their brains over what they're going to wear.