Today we launched our first commercial.
The intention was to announce the largest restock to date of our famous
"Work-Day Pants"... the brand's best seller.
The idea or inspiration was thought of as how we would make a commercial to broadcast during the Super Bowl.
We wanted to make it different, that's why we added a comical touch, characters singing, showing emotion and a bit of sarcasm delivered in a cybertruck.
The result was good and goes straight to the "Biggest Restock Ever" point. As we grow, we will continue to create content of this style.